Jiji has officially announced its full acquisition of Ghanaian-based classified advertisements website, Tonaton.

A couple of weeks again, Tonaton had announced that they were transferring ownership of its data to Jiji but there was no announcement of a sale to the company.

The company did not disclose the amount for the transaction. Tonaton, a subsidiary of Saltside, was Jiji’s main competitor in Ghana at the time of its purchase earlier this month.

With Jiji’s move to a large-scale presence in the African continent, and following its acquisition of OLX in 2019 and its recent acquisition of Cars45 in 2021, the deal sees the company well-positioned to tap into a larger share of the African market.

On the current trend drawn by Jiji, CEO and Co-founder, Anton Volianskyi explained that “with OLX and Cars45 under Jiji’s umbrella, we are getting close to becoming a regional leader in classifieds. Jiji is the largest e-commerce company in Africa by GMV (more than $10 billion), leading in small to high-involvement key categories such as cars and real estate. We hold the rank of the best app in e-commerce proudly with a rating of 4.5/5, a gauge of satisfaction from our millions and millions of daily users. The picture is much larger.”

Jiji’s Director of African Operations, Yuliy Shenfeld, noted that the acquisition of Tonaton will contribute to the company’s future growth.

Jiji achieved great success with only a limited presence in Ghana; more than 2 million people visit our website each month. The combination of Jiji’s technology and talent with that of Tonaton will help ensure our continued success in the fast-paced e-commerce industry,” he said.


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