23.2 C
Home News Business Africans Unimpressed by Beyoncé’s "Black Is King"

Africans Unimpressed by Beyoncé’s “Black Is King”

Critical Acclaim

Beyoncé’s “Black Is King” visual album was released Friday on the Disney+ platform. Praised for its attempt to edify the global collective of Afro people, the project has also received criticism for its monolithic portrayal of Africa.

Some have mixed feelings about the project

In light of the recent global revival of the Black Lives Matter movement, the underlying message of black self-love through the embrace of African heritage comes at an appropriate time.

“Black Is King+ is a sometimes penetrating presentation of African artists whose work blends brilliantly with that of Americans with roots on the continent,” wrote John DeFore of the Hollywood Reporter.

Some Africans are Not Buying it

Nevertheless, and despite features from notable African artists such as Nigeria’s Yemi Alade, South Africa’s Busiswa and Ghana’s Shatta Wale, some Africans are unimpressed by the American singer’s efforts-viewing her depiction of the continent as more imaginary and Wakanda-esque than based on the real and rich continental diversity that Africa holds. An image that could do more harm than good. The Houston-born artist has, according to his detractors, delivered a distorted and amalgamated vision of Africa.

“Can someone tell Beyoncé that Africa doesn’t just have one culture and that we are normal people,” tweeted Kaye Vuitton, a Nigerian.

Still, there are many who defend the R&B singer in appreciation of the work’s existence without requiring perfection. “There are more urgent things to do than to get angry at an African-American woman who is using her means to question, explore and artistically interpret a way to fill the gaps in her identity,” wrote racial equality activist Timeka Smith in the British daily The Independent.

Art Imitates Life

“Black is King” boasts innumerable big-name collaborations from Knowles’ peers in the industry and will be available all over the African continent. The passion-project is an ode to the singer’s African heritage and speaks to the collective history, cultural richness and transformative experiences of all people of African descent.

The work accompanies the album “The Lion King: The Gift,” released July 2019 and inspired by the film “The Lion King”, a live-action remake of the Disney classic.


Please enter your comment!
Please enter your name here

Must Read

‘Spreading the love in Ghana’ – Barcelona react to Depay’s return to his roots

Depay touched down at the Kotoka International Airport in Accra last Wednesday and was given a great reception. The Netherlands international later paid a courtesy...

Ghana Health Service on alert as country deals with three outbreaks

Ghana is currently experiencing three different disease outbreaks; namely COVID-19, Influenza A H3N2  and Monkey Pox Disease, the Ghana Health Service (GHS) has said.   According...

‘You don’t have good taste if you think I’m ugly’ – Lydia Forson

Ghanaian actress, Lydia Forson, has stated that she will never understand those who verbally assault her on social media by claiming she is unattractive.   She...

Boehly completes Chelsea takeover

Chelsea’s new owner Todd Boehly promised to build on the team’s “remarkable history of success” after the American completed his takeover of the Premier...

My Bayern story has ended -Lewandowski

Robert Lewandowski said Monday that his time with Bayern Munich was over, without specifying his future plans, amid reports that Barcelona have made him...